what do you think differentiates Kinsley armelle from other brands?
“Similar to my vision, I believe that our customer service differentiates Kinsley Armelle, however, regarding our products, I think we are constantly striving to find new designs and styles that our customers could not find anywhere else (trailblazing the fashion jewelry industry). After all, we started on Etsy, which was Crystal's handmade creations. She literally strung EVERY. SINGLE. BEAD. on the necklaces, drilled out the antler horn tips that she bought from local taxidermists, I mean, how crazy is that? I want to preserve that type of character and handmade feel in all of our designs. Growing our brand presents unique challenges and it is easy to "do" like everyone else. When you think of the road less traveled, I want to imagine KA being there, embracing uniqueness and offering products that reflect that style.”
Interesting tidbit
"I asked Crystal a question a long time ago, related to fashion trends:
Do fashion trends naturally rise and companies start tailoring their products around that trend?
OR
Do companies strive to design new products that create the fashion trends?"
"In a nutshell, I want to continue to strive for the latter. I want KA to be a trendSETTING company. That way our customers can confidently show off their new styles and be ahead of the pack, taking the road ‘less traveled’. It is a constant challenge to ensure we are NOT diluted and just offering products that fit a generic mold.”